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Donate Online North American Missions and the Annie Armstrong Easter Offering®

You may order materials using our Annie Armstrong promotional materials order form.

2014 Theme: FIRMLY PLANTED...Rooted in the Gospel

View Theme Interpretation

Scripture: Matthew 13:3-9, 18-23 (HCSB)

3Then He told them many things in parables, saying: “Consider the sower who went out to sow. 4As he was sowing, some seed fell along the path, and the birds came and ate them up. 5Others fell on rocky ground, where there wasn’t much soil, and they sprang up quickly since the soil wasn’t deep. 6But when the sun came up they were scorched, and since they had no root, they withered. 7Others fell among thorns, and the thorns came up and choked them. 8Still others fell on good ground and produced a crop: some 100, some 60, and some 30 times what was sown. 9Anyone who has ears should listen!

18"You, then, listen to the parable of the sower: 19When anyone hears the word about the kingdom and doesn’t understand it, the evil one comes and snatches away what was sown in his heart. This is the one sown along the path. 20And the one sown on rocky ground—this is one who hears the word and immediately receives it with joy. 21Yet he has no root in himself, but is short-lived. When pressure or persecution comes because of the word, immediately he stumbles. 22Now the one sown among the thorns—this is one who hears the word, but the worries of this age and the seduction of wealth choke the word, and it becomes unfruitful. 23But the one sown on the good ground—this is one who hears and understands the word, who does bear fruit and yields: some 100, some 60, some 30 times what was sown”

National Goal: $70 million

Dates: March 2-9, 2014

This year, ten people representing thousands of missionaries serving throughout the United States, Canada and their territories are spotlighted on 6 days. The other two days focus on ways Southern Baptists are reaching the lost in North America.

More on this…

How Can I Get a Missionary to Speak to My Church?

If you would like to invite a North American missionary to speak at your church, use these steps:

If you cannot secure a missionary speaker to be on site at your church, consider doing a telephone interview (using a speaker phone) or Instant Messenger Internet chats. You will need to contact missionaries directly to check their availability/access for such.

Your Mississippi Baptist Convention has directors and consultants available to speak on the promotion of Annie Armstrong Easter Offering. For a list of contacts, click here.


Annie Armstrong was the founder of the modern Woman’s Missionary Union and served as its first Corresponding Secretary. To understand Annie Armstrong is to understand the zeal for missions that has characterized the WMU organization since it’s founding in 1888.

Immediately after the organization of WMU in 1888, Miss Armstrong was asked to work on getting a missionary to relieve Lottie Moon in China. She had worked for 13 years without furlough. Miss Moon had written many letters urging the organization of Southern Baptist Women.

The home mission offering became an annual event. The (then) Home Mission Board requested Miss Armstrong work to send boxes to missionaries on the western frontier and to missionaries in Cuba. A week was set aside to pray for this effort in the early spring of 1892. The first “Week of Self Denial for Home Missions” was in 1895, over one hundred years ago. In 1934, the name of the week of prayer and offering was changed to the Annie Armstrong Offering for Home Missions which has gone to support the missionaries of our own country and the needs that they and their families have.

In 1997 the mission-sending agency for home missions re-organized and changed its name to the North American Mission Board. The Season of Prayer for North American Missions and the Annie Armstrong Easter Offering is emphasized around Easter every year.