The Logo Description from Dr. Parker at the 186th Annual Meeting:
It is time Mississippi Baptists. There’s no doubt about that.
The reason that we arrived at this (logo) is because it communicates our mission statement quite well. Our mission statement is simply this: The Mississippi Baptist Convention Board exists to equip churches to make disciples in Mississippi and around the world. So Mississippi is certainly represented in this logo.
The squiggly line is the river. If there is anything that is known about the state of Mississippi world-wide it is the Mississippi River. You can go to the other side of the continent and mention Mississippi; ah, the Mississippi River. It also represents our mission of taking the Gospel to the world. The circle itself is a representation of the world that is our target, our focus – all people, all places, everywhere. This is what we’re about. You’ll also note a very subtle “B” and “M.” For those of you who are artistically minded, you will appreciate the fact that there is an “M” and a “B” represented in that logo to remind us that we are at the end of the day “Mississippi Baptists.”
But it is the river in the middle that is really the key to what we want to communicate. Dr. Lloyd Sweatt communicated in his message this morning very capably and wonderfully that water plays a significant role in Scripture. It was there in the Garden of Gethsemane. There were four rivers, the Euphrates, the Tigris, the Pehiv, the Gershon and they were providing life for Adam and Eve. If you fast forward all the way to the book of Revelation, guess what? Those same rivers are there, and then God brought water out of a rock – not once but twice for the people to remind them that He was the source of their nourishment, the source of their substance.
But it really is in the New Testament where we’re reminded of the importance of water. You remember Jesus’ conversation with the woman at the well of Sychar in John chapter four. And he said to her, “Ma’am, if you just knew who it was talking to you, you would ask me for a drink of water I would give you a drink of water living water and you would never be thirsty again.” And then in John chapter seven, as Dr. Sweatt focused on this morning, on the last day of the feast, Jesus took the water, poured it out, and He said out of your belly will flow a living river. And then the verses weren’t part of the focal passage this morning but Jesus went on in the ensuing verses to say that He said this of the Holy Spirit because the Holy Spirit had not yet been given.
Jesus had not yet been glorified and so we want to communicate to the state of Mississippi, we want to communicate to the churches that are part of our family, we want to communicate to the entire world that we’re here to assist churches in making disciples in Mississippi and around the world and the way to do that is by giving the living water of Jesus Christ that will quench the thirst and satisfy the appetite of every hungry soul and parched individual who needs to have a reconciled relationship with God.
Mississippi Baptists – Logo Reveal Video from MBCB on Vimeo.